[k-mcgrady]

Why would Google want to get those visits back? Things in the promotions tab are essentially competing against Google's own ads in Gmail so it probably benefits Google that you don't look at them.

[microtonal]

Weren't they inserting ads in the promotions tab that look like regular e-mails?

http://www.theverge.com/2013/7/22/4546906/google-uses-gmails...

The plan seems kind of simple here:

- Make the promotions tab nicer.

- More eyeballs for placed advertisements.

[tenaciousJk]

Agreed. Why spend the effort on the new display look then?