[klochner]

And if it fails?

It's obvious that founders prefer to keep more of the company, however tortured of a phrase you use to express it.

[not_that_noob]

The game is to minimize investment, not starve the company of it. If it's clear it isn't on a hockey stick, then best to not stuff the pig, get diluted to almost nothing, and then sell for a low number. It's a judgement call.