[wpietri]

By trying to keep these guys from getting married, Eich made it personal.

As the court decisions have shown, keeping them from getting married was an unconstitutional imposition upon their civil rights. Whereas them deciding whom to do business with is totally legit. Freedom of speech does not mean freedom from consequences.

[transitionality]

I don't know what sort of consequences you're implying, but threatening someone over anything they say or think is certainly illegal.

[alxjrvs]

I believe that "Consequences" here meant, "People finding out you are a homophobe".