[roc]

The claimed performance would provide a huge competitive advantage. If it worked as advertised and Apple had control over it, they'd integrate the software into their products and this box would never see the light of day as a third party product.

[esmi]

Apparently Apple already has it. Read the section titled "your new notebook" http://www.apple.com/batteries/notebooks.html

[roc]

They have something like it. As do almost all makers of modern battery-powered electronics. But no-one else is claiming essentially no loss of capacity after 3000 cycles.

Apple boasts 80% of original capacity after 1000 cycles. Which was industry leading, at least at the time of introduction. But a long way off GBatteries' claim.

And better batteries would further buoy resale price of Apple gear, which buoys their premium pricing for new goods. If they could have this, they would want it. Badly. It would also perfectly fit their MO for acquisitions: an engineering/technology acquisition that provides a competitive advantage to their core business.