[mbesto]

Totally agree.

People who are going to argue against you are going to say "But what about products that are so great that they go viral, people share them and your customer acquisition goes through the roof!". This is marketing. Making frictionless experiences that satisfy needs very quickly is a great way to market your product. Note - Many of these experiences are frictionless because the security sucks. Security is accessibility's worst nightmare.

WhatsApp did this by making it easy for my parents living in the US to download the app, add my UK phone number and voila, I can IM them for free.

DO did this by making the interface on a VPS provider "not suck" and the pricing in line with all of the junk shared providers out there.

What I've noticed about "Bubble 2.0" is that making great, frictionless products is the new marketing. It is still marketing, and I feel it's best that people recognize it then pretend it simply doesn't exist.

[straws]

If this kind of "marketing" is truly the thing you overlook when making things, are you making valuable tools that are hard or frustrating to use? What are the parts of your products that have nothing to do with the friction in using them?