[neotek]

Alternatively, you can base your business model on tricking people into subscribing to a service they likely don't know they're subscribing to.

http://techcrunch.com/2013/09/27/not-so-vip/

[not_paul_graham]

Relevant links to old discussions on JustFab from the TC article:

[1] https://news.ycombinator.com/item?id=6455391

[2] https://news.ycombinator.com/submitted?id=wenxun