[lucumo]

Cost-per-impression isn't that rare. We have a nice deal that does just that. In fact that whole network does only cost-per-impression.

But even for cost-per-click views matter. If you have more views, you can get into better programs.

But most of all, you deprive the site and the advertiser of the opportunity to make money of off you. If you don't click a specific advertisement: fine. Then it's the publisher's job or the advertiser's job to find ads that do get them value out of your visit. If you "opt-out" of ads, they don't have that opportunity and you've become worthless to them. A freeloader with no potential of ever being worth something. The site would be better of by blocking you...