[_Robbie]

Both this blog post and the Netflix blog post it is responding to seem intentionally confusing. The core issue is that the interests of the consumer and provider are misaligned. In a normal market if the consumer wants more or better service, the provider will make more money by providing the service.

In this case the consumer wants more service in the form of more data for streaming video. In a normal market, the additional sales from the extra data would fund the required infrastructure. In reality, however, since the ISP sells a data rate, not data, they do not get extra revenue from heavy usage customers.

Both of these blog posts miss the mark by misinterpreting the probably rational consequences of this misalignment as unreasonable greed or unfairness. I assume that both of the authors know the real issue here and that these posts are meant to manipulate the public regardless of accuracy.