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by poopicus 4466 days ago
I would argue that as a PR move, it's pretty brilliant. It's been brought up countless times since it was announced, and it's been pretty hype up until now. Sure, it was basically a sure bet for Buffet.. But it spawned a community in itself[1] and captured the imagination of many. I'd call that a good move.

[1] http://www.takebuffettsbillion.com/