[hayksaakian]

You can still buy a 'bucket' of random bricks. For various reasons, those probably generate less revenue than sponsored sets. ex: marvel, starwars themed legos

[thwarted]

[random buckets of bricks] probably generate less revenue than sponsored sets. ex: marvel, starwars themed legos

http://www.wired.com/underwire/2014/02/infoporn-legos/

[e12e]

Are they sponsored? I thought they were licensed?