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by anigbrowl 6155 days ago
I don't do it, as I occasionally find ads relevant and useful - maybe once a month at most. On the other hand, I avoid sites where there are lots of intrusive ads. The harder it is for me to read the content I came to read, the less likely I am to return. In fact, I wish I had a bookmarklet to produce a form message saying 'the ads on your page at [URL] are so obnoxious that I have auto-blocked myself from your site for a month in protest.'

Most advertising people I have met seem rather dense to me...although I suppose it can be argued that there are more poorly-educated, undiscriminating people out there who are drawn to eye-candy and so forth. Sure, repetition works, you need to create X impressions before people remember your brand. I get that. But overdoing it will cause them to remember your brand in a negative or (worse) unserious way.

1 comments

You should write that bookmarklet. As a site owner, I can tell you I'd probably ignore it if it's only one person, but if several people are complaining, I'd look into it and discuss the problem with one or a few of them. And I would be grateful for the feedback.

Constructive feedback is always good. "Your ad in location XY is loading very slowly." "The ad for product Z is misbehaving and causing a redirect/hang/whatever." As long as it isn't annoying comments like "I don't like ads, you should remove them" or "It moves. Can't you just use ads that I don't notice?" Those are pointless, because they hinge on the concept that ads are fine as long as nobody sees them, which goes against the whole point of ads.