[Iftheshoefits]

Completely agreed. However, I think you're missing a point here. The purpose for pushing cross-platform web-app-presented-as-native development memes isn't to make apps appear the same everywhere in a pretense toward common user interaction; it's to commoditize the developer labor market in these areas. It's better for companies (but not developers) if it's easier and cheaper to hire from a broad labor pool to produce mediocre-but-good-enough products.

[jfahrenkrug]

That might unfortunately be true. However, even that is a misconception on the part of companies thinking it is "easier, faster, cheaper" to create web-based apps. Building something with web technologies that's on par with native is hard and difficult work. It's a myth that it's so much easier and faster to build an app with web technologies. It could very well take longer and still have a worse user experience. Building a simple native app is, well, simple. It might be way more complicated to build it with web technologies (if you try to mimic native).

[mattgreenrocks]

This has already happened in web apps.

Whether you're hiring people based on experience with frameworks, or relying on Bootstrap, the central message is that you as a developer are easily replaceable. Experience is devalued in favor of what you know now. You aren't hired to think, you're hired to ship fast and break things.

I know I'm not alone in finding these terms unacceptable.