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by jobnobber
4469 days ago
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Beta invitation and getting subscribers pre-launch is in many cases a flawed strategy. It is really, really hard for an unknown startup (amongst hundreds of other unknown startups) to stay 'top of mind' for more than a week or so. For the beta and pre-launch startups I sign up for, I remember only half by the time I can register and use the service. I register for about 5% of those I still recognise. For the rest, I simply don't care any more. Rethink the pre-launch and onboarding strategy. Just because others say you should doesn't mean it will work for you. THINK FOR YOURSELF. |
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