| "I think the best solution is to make charity cool again." No, charity doesn't need your branding efforts. It needs accountability. Throwing money at a generic "charity" initiative is the best way to see your money disappear in the pockets of a handful of corrupted individuals. When giving for charity, you need to be able to see what exactly results from what you gave. Say, $10 million required to build a hospital with this and that, all written in specs, and by year 2016. People pool money, and if the funding goal is reached, the providers keep the people taking the money accountable to build the hospital to specs. And not "give for charity", feel good, go back to your life, and achieve absolutely nothing because no one is held accountable. The latter is what 90% of charity is like. It's only remotely better than throwing money at lottery tickets and hoping it results in good things. And then you're surprised why Larry Page has the common sense to say the things he says. |