Facebook isn't the web. Its a siloed private service. A company the size and reputation of Fluke should have their very own website that they can put messages like that on. Otherwise, they're merely giving facebook revenue by having that many more pageview opportunities to show everybody ads.
It hasn't been explicitly stated yet, and may not be apparent to everyone, but it's blocked in some networks. It's not just a case of "I despise Facebook so much I refuse to visit it."
I thought it was a shame for a different reason. Given I'm far from an avid Facebook user these days, the UI led me to believe this whole thing was a statement being made by Facebook, until I got to the very end of the letter: "Signed, Fluke Corporation."
Was very confused about Facebook talking so much about hardware.
For me it's a shame because I have blocked Facebook, so I can't see it. But isn't it always "Login-Walled", in that you can only see stuff as a registered Facebook user?
Any pages marked as "Public" are accessible without a login. As soon as you put any restrictions on the audience, it makes everyone log in to check them against the list.