[peloton]

Remember the Bloomberg terminal snooping controversy from last year? Reporters at Bloomberg News had access to terminal meta data that allowed them to view user contact information and monitor login activity.

When the activity was disclosed, Goldman and a few other banks were trying to figure out ways to replicate some of the features (including chat). I'm not sure where those projects stand today but my point is that their biggest clients desired to sponsor the unbundling of some of the terminal's core features.