[andybak]

I've heard this kind of comment about reusable content throughout my career in many different contexts and it's always equally true and false.

Here's the reasons I think you need to be a little bit more nuanced on this topic:

a) Sometimes it doesn't matter - The plate and chair in the background don't need to be invented from scratch everytime

b) Sometimes it's just a starting point. You won't know it's library content because it's been edited, enhanced or used in new ways.

c) Sometimes it's just part of a bigger whole. You're not going to notice the brushed aluminum bump map when it's combined with the libraries 'scratched specular map' and a few other ingredients - a cook isn't cheating when he uses bouquet garni or a garam masala from the catering supplier.