Housekeepers exist in every city (agency and private). Homejoy is doing fine, because they can do it cheaper and more efficiently. Something existing doesn't mean it can't be improved.
Yes, but most homeowners/renters don't have a contract with a housekeeper in the way that companies do with catering companies.
I'm not arguing that the system can't be improved, just that this seems to be saying "existing product, but software!" as if that's going to improve lives suddenly.
The company I work for doesn't have a contract with a catering company, but we have catered lunches. I think you overestimate the number of long term contracts companies enter into with catering companies. While catering companies may have a large number of those contracts, the percent of companies that can afford/want to pay for them is not large. Reducing the cost and quality absolutely represents a quality of life increase (I don't live in California, and I would love to use them).
I'm not arguing that the system can't be improved, just that this seems to be saying "existing product, but software!" as if that's going to improve lives suddenly.