[205guy]

And even after using Kickstarter for promotion, they're milking the story for more promotion (how we used kickstarter, oh, btw, we have this cool product).

And I see they're still using the Kickstarter branded video. Is that hosted by Kickstarter too? Even if they made the video, they should revert to an unbranded (or self-branded) video in what is obviously a promotional article.

I agree with drakaal's comment below [1] that Kickstarter is going to need to protect themselves against such exploitation.

[1] https://news.ycombinator.com/item?id=7424133