[sharpshoot]

The key is software leverage. Catering company on the outside, yet scale is achieved with a small headcount and software for logistics, meal selection, ordering as well as being a true marketplace etc.

[trevoragilbert]

That's a possibility (though not guaranteed).

It still doesn't address the lack of compelling reason for an existing company to switch to this as a catering service.

If you're in a big company, you probably have a) a contract with a major catering service and b) lock-in by default of no unsatisfied need.

Am I missing something here?