[hifier]

This is not unique to operations in tech startups. It also happens with "IT" employees in insurance companies and banks. It is what happens to people whose roles are considered peripheral by the core parts of the business. It is natural and to some extend it is valid, within limits. I'm not saying that overt disrespect and dehumanizing behavior is valid, however let's not be naive. Not all roles are as important to the business as others and if respect for your role is a primary motivator for you, I would suggest finding a business where your role is central to the core product.