[qzc4]

Journalism in general. They've figured out it's more profitable to say something made-up, pretty sounding, and fake than to actually report the news.

[rbanffy]

Confirming already held opinions or large audiences is usually very profitable.

[stcredzero]

If you do it with exclusivity, high fees, and the trappings of alpha male power, you can make money like Gartner.