[hrktb]

Well, there is a lot of praise on cleverness of the statement, but I think people are pretty used to PR talk now. If the best they have now is a promise of an investigation, that's not the same as a "we are fully investigating the issue" (which I think is the most standard way to handle this kind of situation. Even if really nothing is done, stating that the investigation is ongoing is an easier stance.

Also, people might forget about the issue in 6 months, but the bad taste in the mouth we have now will stay attached to the brand. The best move IMO would be to come 'clean' as soon as possible, and let the hype die down from there, provided they are OK with doing the right thing, whatever it might be.