[ytjohn]

Someone did an article on HN recently where they were taking back their branding back from various social media outlets. They essentially just added some redirect urls. So domain.dom/plus went to their Google+ page, and domain.dom/fb went to their Facebook page. These URLs would be on their business cards or any place they would put up a link.

Similarly, with something like github, you can still continue to use your domain. You check your web page into a branch "gh-pages" but people access that by visiting projectname.dotname.dom and won't really know they're hitting github (unless they're checking dns records). You can put your `git clone` instructions on your pages, as well as direct download links for releases.

The only thing you might direct people to github for would be issues, but all the description, documents, download links, etc would be under your domain.