[noonat]

I see arguments about whether or not Amazon Instant Video is worth the money, but I think that's beside the point, isn't it? The important part of the discussion here is that Amazon Instant Video is not of interest to a large number of existing Amazon Prime subscribers, and they are likely paying the price for those who use it.

It's a bit of a frustrating trend to see companies bundling new technologies like this, often at the expense of their loyal customers. I am an Amazon Prime subscriber, and will continue to be one, but I would love it if Amazon Instant video were a separate subscription that I could choose to pay for on its own merits.