[fluidcruft]

That's a load of horseshit. I've been seeing ads for things I will never, ever buy forever and apparently Hulu thinks they're going to change that. The advertisers are wasting both their money and my time. I do not gamble and I do not drink. Ain't no amount of playing the same damn ad every break in Hulu that isn't going to make me not hate your company.

[chii]

> I do not gamble and I do not drink. Ain't no amount of playing the same damn ad...

so if you were chatting with a friend, and the topic of drinking or gambling came up, wouldn't this ad turn up as part of the conversation? wouldn't the image of the company/brand be on your mind, and so you'd speak about it? Even if you don't personally transact with the company, branding is hugely important to these companies that mainly produce a commodity, but differentiate using branding. Classic example is nike, or fashion labels.

[fluidcruft]

If the advertisers desire me to shower their clients and products with profanity when they come up in conversation, then... touche they got me.

[AnthonyMouse]

That's just statistics. Some percentage of customers who view an ad -- generally a very large percentage -- will never be swayed by it. But they don't have to be. You don't have to convince very many customers to buy your car instead of the next guy's car, or to switch to your brand of shampoo for the rest of their lives, and you're ahead. Even if 95% of the other people you've paid to put ads in front of never give you a penny.