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by wmeredith 4473 days ago
"Embrace, extend, and extinguish",[1] also known as "Embrace, extend, and exterminate",[2] is a phrase that the U.S. Department of Justice found[3] was used internally by Microsoft[4] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors." From Wikipedia: http://en.wikipedia.org/wiki/Embrace,_extend_and_extinguish