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by shawn-furyan
4474 days ago
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Regardless of whether a customer should credulously take the offer at face value, it does strike me as a clearly deceptive practice to charge an annual fee up front for free shipping, and then to instead of offering free shipping, roll it into the item price specifically for customers of the "free shipping" service. If it were advertised as a "complete price summary" service or something that conveyed how the service actually worked, then it would not be deceptive, but who would pay $80 per year for that service? So Amazon apparently have only been able to sell the Prime service in such high numbers due to the deceptive presentation of the service in advertising. |
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