[gnah]

They'll hit another spike when users from the google reader shutdown renew their yearly subscriptions.

[kokey]

I think a bit of buzz around renewal time is good. The best new signups come from referrals, and the best time for referrals is shortly after a customer has made the decision to pay for the service.

[fnl]

Then I don't get it: According to what we can see, in March 2014 they already should be "hitting it" (1 year after the initial March 2013 spike), but it looks pretty bleak to me.

[Maakuth]

That seems likely. It would make the message clearer if this was explicit in the text.