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by chavesn 4487 days ago
> "Since we made those changes, we have noticed the ratio of people who try our presentation demo now is up from an embarrassingly low 1% to a much healthier 28%."

I think you've made positive changes, but don't forget that your organic audience is much different than the burst traffic from a link aggregator like Hacker News.

Not that your conclusions are necessarily wrong, but it's easy to make false correlations when more than one variable changes.

1 comments

We have made a lot of changes so drawing conclusions is difficult. Removing the name/email on the instant demo instantly increased activity there. Moving forward we also introduced a 30 day free trial which will now be our target metric. We are iterating a lot of things and hopefully can limit are changes and get more targeted data.