[icefox]

You get free shipping with orders over $35. After I heard they were going to increase the price I did a quick check on last year and found that I buy more than I thought on Amazon and if I just let stuff accumulate in the cart for on average less than a week I would have a cart that had free shipping. The vast majority of orders did not need to get to my door in two days. (A common example was sure it was nice to get a book quickly, but I wasn't able to read it until the weekend anyway.) So I won't renew my subscription and just let things accumulate for a few days at a time. The other thing I have noticed is that the last year I have been finding things cheaper on other sites, but continued to buy from Amazon only because of prime, now that reason goes away and I can support other on-line purchasing options. The most amusing thing about this was that it was only because of the price increase that I looked into my purchasing history. If they hadn't said anything I most likely would have let it continue auto renewing.

*The other two benefits both don't benefit me: video (I have netflix which last when I compared last fall is better) and the cheap upgrade for overnight (both times I have used this and really needed something it failed to get there overnight).