[ludicast]

Still worth it to me. The quick free shipping is great and the streaming educational kid's tv is a godsend. Plus for a family there are considerably more packages coming down (tools, toys, etc.).

Seems like they crunched the numbers and realized that if $79 was worthwhile, $99 would be too. Those who wouldn't find $99 worthwhile probably wouldn't be using it anyway.

Still do think customers should be grandfathered when at all possible.