[wdewind]

While I would always wish to pay less for something, this is fine with me. Prime is still such an amazing value for me, and Amazon has created so much good will with me by being so awesome for so long that my reaction to this was basically to shrug and say "what took so long?"

[staked]

Ditto. Sure, price increases suck, but a quick perusal of how many Prime-eligible items I've ordered in the last year would still put me way ahead even at $99/yr.

[amykhar]

Agreed. And, they haven't raised the prices in years.

[lsaferite]

Yeah, I checked the BLS site about the inflation from 2005-2014 and they are just about on track to follow inflation. And if you consider they didn't adjust in that entire period then the slight amount over inflation is warranted (IMHO).

http://data.bls.gov/cgi-bin/cpicalc.pl?cost1=80&year1=2005&y...