[zosegal]

It's short, memorable, and evokes positive emotion.

[Pacabel]

Such names become much less memorable once there are numerous ones that share the same format.

It can rapidly get to the point where people remember that the name has an -ify or -ly or -joy suffix, but can't remember what the root word was.

[jamesjyu]

But remember that the world out there isn't reading HN, nor is it likely that real customers are going to see multiple companies with the same meme in a particular vertical.

[bhouston]

I still confuse spotify and shopify regularly when reading headlines quickly even though I know both companies and what they do very well.