Then for good measure he invents ideas, puts them in Marx's mouth and builds them up.
When Marx wrote about alienation he was writing about having no choice but to spend seventy hours a week performing repetitive tasks to order in a factory owned and run for someone else's benefit, not the existential angst generated by musing over whether it would be more fun being an architect than designing ads for garden furniture.
When Marx wrote about alienation he was writing about having no choice but to spend seventy hours a week performing repetitive tasks to order in a factory owned and run for someone else's benefit, not the existential angst generated by musing over whether it would be more fun being an architect than designing ads for garden furniture.