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by jimmybot
6159 days ago
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Is this some kind of mis-channeling of PG's last essay? Did you see the photo of the car? It's not targeted at the Hummer crowd. It's also being sold in Europe. I'm not saying it's a great name, but I can see the association between leaf and concern for the environment. And it's a small car. The name to me seems to go along with its design and purpose. I would also say names may not matter as much as we think they do, or at least that it is fluid and malleable over time. I.e., Nissan or Toyota probably didn't sound all that cool in the 70s or 80s either. |
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Speaking of names (and new Nissan models), I just watched the Top Gear coverage of the GT-R. It performed on par with some of the fastest supercars in the world (and faster than most of them), and also caused Jeremy Clarkson's back to give out while he was driving it. Richard Hammond joked about how of all the cars Clarkson has driven, he was crippled by a Datsun. I thought it interesting that he chose to use "Datsun" as the derogatory brand for the joke, rather than Nissan. I wonder if that name change and subsequent brand recognition loss was a net positive or a net loss, since it meant they could disassociate from the low end, low performance, and very small, autos of the Datsun years.