[danmatan]

I recall some years ago (7?), some other mac having some characteristic issue that could almost always be fixed with a little time in the oven.

Having a kitchen with an oven and living in a student area where Apple products were popular, I sensed a business opportunity.

I put up an ad on some local classifieds with a lowball price for these units (but not much different than what the broken ones would sell for on Ebay, minus the hassle). I quickly learned that, after investing in a premium product, people would rather hold onto their brick rather than turn it into at least some cash. I never even got a chance to try out the procedure, people would counter-offer with ridiculous prices for, what is for them, a brick.

The sunk cost fallacy at work.

edit: I think I even offered pickup and some data recovery/security as a part of the offer, no takers.