[drawkbox]

It is the reinvention of hyperlinking 'deep' into alternate views rather than just the native app's main page. I use it but the reason why it hasn't taken hold is largely because it isn't standardized across platforms.

Here's a routable handler that tries to standardize it: https://github.com/usepropeller/routable-android and https://github.com/usepropeller/routable-ios