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by jvagner
4480 days ago
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I find it really strange that they interrupt the checkout flow to offer a Pay It Later option. I have a verified account, with bank account and credit card, and in all my years of e-commerce development experience, I've always worked hard to minimize cart abandonment. And yet, it's central to their cart experience. I suppose the upside of the profit on that feature is greater than the frustration and abandonment factor in even offering it, but it definitely feels like they're veering from their "payment service" brand experience to.. something else. Which just seems weird. But knowing how EBay operates, they must have data proving otherwise. |
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