[AznHisoka]

Stop with the buzzwords. How does it work? Tell me and I'll pay you.

As it is, it looks like a bunch of BS. And Disney uses it? Really? Do you want me to email some exec from Disney to verify this? Because I have a contact.. don't make me do it!

[lnanek2]

It looks like a clone of ChartBoost and AppFlood. As an indie game developer, I have found these sorts of things somewhat handy. Often you don't really want to bother monetizing a game with ads and the like while it is growing and you would only make a couple hundred a month anyway. Instead you can show these cross promotion options instead. Basically it is like selling ads and using the money to buy ads for yourself, but more efficient since you are cutting out the middle.

Cross promotion methods are part of how larger companies get their games so many users. E.g. farmville will advertise cityville, etc.. So options like these help smaller guys compete with some of the powers of larger companies.