[downplay]

And there are counter examples of this too. Del.icio.us, was just a damn awkward domain name. So it morphed into delicious.com. I assumed we had Web 2.0 domain names like Flickr arrive as a result of most of the dictionary being registered/parked. I.e. flicker.com. It had the added bonus of being slightly different and memorable. Though I struggle a little with that domain name because of the awkward non-standard spelling.

Prefixing with an i, is a sneaky namespace hack work around.

Then people jumped on alternate tlds, country coded tlds, from obscure and war-torn countries. Again that opens up your options. For a time.

I'm increasingly coming around to just a boring old .com. Even the guardian news outlet, moved from their .co.uk to .com recently.

Memorable is good, and short is easier to type.