They have iAd so they've put themselves in the advertising game. The systemic issue with advertising is the desire to extract as much information as possible, in order to better target those ads and help their customers (those paying for the ads) to make a return.
It remains to be seen how much influence the Ad folks in Apple will have over the rest of the iOS/iPhone ecosystem. In the short term, I doubt there's much to worry about but in the long term, and if iAds become a significant revenue driver, who knows.
It remains to be seen how much influence the Ad folks in Apple will have over the rest of the iOS/iPhone ecosystem. In the short term, I doubt there's much to worry about but in the long term, and if iAds become a significant revenue driver, who knows.
http://advertising.apple.com