[enscr]

Sure he'll get a chair but that's where it stops. FB, the company is about targeted advertisements based on your profile, activity etc. There's no reason why they won't do that with Whatsapp. They have most definitely not paid $19 billion to get only 99 cent revenue every year. They perhaps are eyeing for much more per user.

[jp555]

With over 400 million active monthly users, that would be much closer to $399,000,000 than $0.99 every year.

WhatsApp has nearly twice the active users as Twitter, and many more than Skype, LinkedIn, Instagram, and even Angry Birds.

Not only that, WhatsApp has a user:employee ratio of over 8,000,000:1. That is quite remarkable, over 8x the users per employee than Youtube.

There is much more value in WhatsApp for FB than just eyeballs.

[sirkneeland]

One element of corporate strategy is that there is strategic value not simply in having [acquired company X] but also having kept it out of competitors' hands.

Facebook owning it means Google, Apple, Microsoft etc don't. Facebook likes that.