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by Tohhou
4489 days ago
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Have you ever had to change gateways? They charge 2 cents on top of gateway fees - would it be substantial for you if you went direct to the gateway? I imagine less sales at higher prices it's worth it. Many lower price sales it would be worth it to gateway hop manually cost wise. |
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Several times. And have lost customers in the process, since any customer info stored at the gateway is lost and getting hundreds of people to re-type their billing info in is a big undertaking and a big pain.
The cost of "hopping gateways" for any SaaS has little to do with the cost of the gateway or the cost of development. It's all about customer retention.
When I left one merchant account provider which had ratcheted up its rates every month for years to the point that continuing with them was absurd, the gateway refused to provide my customer info to me or transfer it to a new provider. It simply wasn't mine to have, in their view. That will never happen again; even if I leave Spreedly, they will give me the info to take with me.
> They charge 2 cents on top of gateway fees
Whether it's a $29/month customer or a $2000/month customer, 2 pennies just doesn't register. Let's say I have 500 customers that get charged each month. That's $10/month in transaction fees from Spreedly. That would buy me... 2 more ad clicks from Google. Or the peace of mind that my business's billing info and cash flow can't disappear overnight.