Alternatively, it makes it sound like you are utterly incapable of just calling something what it is, you have to stick your trademarks all over it.
It's like when companies insist on calling common things by Special Names™ all over their documents instead of just writing like Normal People™ so they can have some Strange Monopoly™ over their terms.
It's like when companies insist on calling common things by Special Names™ all over their documents instead of just writing like Normal People™ so they can have some Strange Monopoly™ over their terms.
"Oh, no no, you've got it wrong, this isn't a cloud database, it's a Data Knowledge System™ from Some Company™®©, which enables you to Do More™."
At least that's how I feel about it. And yes, I feel the same way about McEverything.