[omgmog]

A couple of thoughts:

1 - Windows comes with a 'Browser Choice' icon on the desktop out of the box, it can't be that difficult to install Firefox, even if you're a novice user.

2 - I doubt that they have a single person going through and running the Firefox installer each time somebody checks that box. It's more likely that they use a different image for the computer, one with Firefox preinstalled.

3 - I'd be dubious to accept a preinstalled version of a browser. Let alone from Dell. The first thing I'd do with a new computer from an OEM is remove all of the preinstalled crap. Who is this geared towards?

4 - I feel like I'm missing a trick here. £16.25 for one version of Firefox!? I should get on to Apple and see about bundling my "Install all Firefoxes" shell script, and charge per version installed from there... £455 for every new Mac would be nice! https://github.com/omgmog/install-all-firefox

[alkonaut]

1. It can be surprisingly hard to install free software without getting crapware bundled installers. Look at java...

2. If only 1 order of 1000 has the option checked, then that order alone would have to cover the cost of setting up that image. Automation isn't free.