[hrktb]

I'm not convinced on the marketing part. How is a lifeguard post or a ranch more social and less conflicting than firefighters or construction workers ?

Now, if I was heavily into buying Lego bricks, I'd also mix from the different sets to have more situations, and my kid doesn't really care if his toys are action figures or dolls.

[facepalm]

I don't think "social" is the selling point. If I just look at "all buildings", only very few of them seem to be about actual work. It's more about having fun in exclusive locations with loving animals.