[PhasmaFelis]

I understand the difference is considerably larger taking inflation into account (the first price was more than 10 years ago). But more than that, he's opening up sanitary pads to public discussion and reducing the taboo, which brings them to women who previously wouldn't have bought them at any price.

And of course he's also creating jobs for women and helping rural communities be more self-sufficient. There's so much more happening here than just discount products.