[mistercow]

Something about this just seems mean spirited to me. I guess it is authentic in terms of the kind of ridiculously emotional hype that start ups tend to do these days, but somehow that tone doesn't mix well with the dry viral con.

It's sort of a clash of marketing techniques. The inspirational "we finally live in the future" thing works because it gets people really psyched to have a product. The viral marketing scam thing works because people are good-natured about being tricked if the trick is executed well (the same reason people can enjoy magicians).

But I don't think you can mix those. People are going to be less good-natured about being promised hoverboards again and then finding out that there will be no hoverboards again.

[asdkl234890]

This is making fun of small teams creating revolutionary technology. Maybe not intentionally, maybe they only intend to promote a new movie or video game or something, but intentionally or not, they are making fun of startups.

Startups like these are real. They are creating incredibly cool new technology. The oculus rift, the pebble watch, and tons of others. That's whom this is making fun of.

And because crowd funding is a big part of making these new technologies happen, making fun and creating a fake tech is poisoning the well.

Intentionally or not, this is poising the well that gave us the Oculus Rift and others.

And that's why I really hope this advertising campaign backfires bad. I hope what ever this is supposed to be promoting, be it movies, video games or shoes, I hope it bombs bad. And bombs thanks to pissed off consumers.