More specifically, the title says "runs on", the body of the post says "may actually run" and the only evidence given is that Apple listed somewhere on the QNX website.
Oh I see, missed that, thanks. Well, I'm splitting hairs here, but "runs on" and "this partnership extends to support for Apple CarPlay" is not really the same thing.
Since it was the article that the Verge and other sourced off of, I felt it constituted an original source. I am unclear why it is link bait. The title is direct, factual, and not hyperbole, so I am wondering why you think its link bait?
[edit: as freehunter and sibartlett pointed out - the update confirms the title with a source at QNX]
The title is hardly factual. It was a theory by the author that shows his misunderstanding of CarPlay, the update does not confirm his theory either. The in car entertainment system might run QNX, CarPlay is a protocol. It's not like Apple is designing the head unit.
The title's implication is clearly that Apple is using BlackBerry tech for CarPlay, a very link-baity title. The reality is that QNX is able to implement CarPlay. A better title might be "Apple's CarPlay compatible with BlackBerry's QNX".
I find substituting "compatible with" for "runs on" to actually be less informative and confusing. The title is fine as it properly informs someone what platform a piece of software runs on.
And I think that's where the confusion is. CarPlay doesn't "run on" QNX in the sense that QNX is the platform Apple chose to implement CarPlay. It's accurate to say iCloud "runs on" Azure, as the iCloud platform, at least partially, runs on Microsoft's Azure services. The QNX OS implements the car portion of the CarPlay protocol. Other OSes can also implement the car portion. CarPlay is a protocol, not software that runs on anything.